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The Realtors from Outlaw Realty, formerly known as Outlaw Real Estate Group, came to us wanting a logo brand that looked current, fresh, and friendly. One challenge was to bring out the strengths of the word "Outlaw", so they don't have as many people asking them about their name.
This branded logo solution appears friendly and hip (in an Austin sort of way). The logomark combines an "O" and "R", has the look of a cattle brand, and a silhouette of a keyhole in the "R". The keyhole was an attribute of their previous logo which lives on in this design.