austin tx graphic & web design

Professional web design standards: the lowdown

Whether you care to know or not, there are web design standards that you should know about before selecting a web design company to design and build your website.

How is do you know what you're getting when the company you hire is coding your website?

Did you know that website design firms code/program websites differently?

Did you know that the way a site is coded can affect the way a website displays in different browsers, search engine visibility, and handicap accessibility?

Here is the most important information you should know about how a website should function. Websites built by Sko Design Lab are designed and coded to make sure each of the following is true in the final website product.

1. Consistent display of content across browsers
Sometimes the most challenging aspect of coding a website is getting the site to display the same across all browsers. The major two browsers are Firefox (44%) and Internet Explorer (45%). You can see monthly browsers statistics here: current browser statistics. Other less popular browsers include Google Chrome, Safari, Opera, and Mozilla (9%). A website may appear perfect in one browser but not another. Often Internet Explorer 6, which is used by 19% of web surfers, causes the most problems for a website coder. Through careful design and coding with proven web standards techniques, we make sure your website maintains the same appearance across all major browser platforms.

2. Search engine visibility
If your website does not have search engine friendly coding, it will not appear high in search engine results. Most search engines aren’t run by people; they use programs called spiders that scan the content of websites to build their listings. If your website has broken markup and unecessarily complicated source code, spiders may be confused and drop your website's search engine ranking. We always ensure the include keywords and phrases in page titles and metatags, and we employ coding techniques to ensure your website will not be demoted in search engine rankings. We also use minimal code and a clear code structure to improve spider's access to the most important content within your site.

3. Accessibility
Proper coding and layout of your website is essential for those with disabilities such as the blind which rely on page readers to understand the content of your pages. Tagging images with html descriptions, ordering content hierachically, and using html links rather than image links will all improve the accessibility of your website content.